brand festa

At the brand festa you can test the latest bikes from leading brands – from gravel and road bike to (e-)MTB, from urban models to kids or touring. And there’s so much more to discover: brand-new innovations, behind-the-scenes insights, and plenty of activities.

Our ride festa offers new, varied routes for every type of bike and every skill level. From pleasure loops to trail tours, through the city and vineyards, to rustic taverns and into the Dolomites – gusto included…

Brixen is a vibrant city and a city that unites. The people festa brings people together – locals and visitors, brands and guests, generations and perspectives. With workshops and talks, art and film programs, and much more.

…and of course you can savour it at the gusto festa! Regional, sustainable, and full of surprises, you will find gusto through the entire bike festa: from the food truck on the trail to the aperitivo on our cathedral square.